Why Cue-rated?

In researching ideas for Cue-rated and in our personal journeys, we’ve met an endless number of inspirational people of South Asian origin. The common thread that runs through their stories is the difficulty in reaching a broader audience and the lack of opportunities to present their work. This issue, together with the belief that we can all be positively enriched by meaningful human and cultural connections and the bonding that comes from mutual experience – whether it be art, literature, music, comedy or food – inspired us to create Cue-rated.

We can’t imagine a better way of building relationships, and learning about our culture and community aspirations than by bringing people together over the enjoyment of something which is not only celebratory but educational. We are looking forward to showcasing these talents and personal stories at our upcoming events.

~ Noor & Zarme

Noor Shams

Originally from Bangladesh, I grew up living across Dhaka, Moscow, Seoul, Abu Dhabi, Singapore & Los Angeles before moving to New York for graduate school. I am an international development consultant, with a decade of prior experience working with Grameen, the United Nations and various non-profit organizations. In my personal life, I enjoy cooking, hosting and exploring South Asian cuisines, and have translated these passions into a food blog and supper club, NoorieBoorie, through which I highlight Bangladeshi, Sri Lankan and globally inspired cuisine. I hope to continue exploring and furthering these interests through our work at Cue-rated.

Zarme Shahnawaz

Born in Dhaka, Bangladesh, I grew up in Sydney, Australia before moving to London and then New York where I’ve been living for the last 11 years. Very much a people person, I work as a family physician, integrative health coach and serve as the medical initiatives lead for Face2Face Health, a digital pediatric health and wellness platform based in New York. I am also pursuing my interest in medical education and patient advocacy as a MEHP Fellow at the Johns Hopkins University. I am passionate about exploring my culture through the literary and performing arts and am always on the lookout for different avenues through which to do this.